Online gaming is one of the most profitable industries in the world, with companies in the industry making millions of dollars a year.
In recent years, technological developments and changes in legislation in certain geographical areas have made it possible to expand the activities of betting companies. Playing online bingo and other casino games has become a common pastime, and it looks like it will continue to do so in the near future.
The popularity of bingo in particular has recovered in recent years due to the increase in the number of women participating in online gambling. Continue reading to learn more about why bingo is such a common female entertainment hobby for table games.
The beginning of bingo
Bingo originated in an Italian lottery game from the 16th century, but it was not until the 20th century that it became a popular pastime. From the 1950s onwards, the game grew in popularity, especially in working-class cities in the north of the United Kingdom.
It gained a lot of followers among women, and most of them used the game as their primary source of entertainment and social interaction on a weekly basis. As the new millennium approached, the popularity of bingo declined, but the Internet revolutionized casinos in the industry.
Online bingo is a huge hit
The introduction of sites like 888ladies has helped the tremendous growth of women playing bingo online. The UK is a great example of this, with almost £ 200 million in revenue generated between October 2018 and September 2019.
This figure reflects a 12.5 percent increase from the previous year, which best describes the current uptrend in online bingo. Women make up about three-quarters of all players, a development that operators have enthusiastically capitalized on.
Targeted marketing pays off in the long run.
Gambling companies are known for their ability to sell their products, and they have done so with online bingo very effectively. One of the key factors in attracting more women to sign up for bingo sites has been the smart placement of women in advertising campaigns.
Some companies have gone even further and used standard feminine-friendly colors throughout their brand. Paid ads on social media sites like Facebook and Instagram have also helped attract more women to play games online.
Mobile technology contributes
The technological advancement of mobile devices has undeniably contributed to the increase in the number of women playing online bingo.
Smartphones are an essential tool for most people in the 21st century, and gambling companies have worked hard to take advantage of this reality. The best online bingo sites are fully optimized to work seamlessly on mobile devices, making it easier for people to play. As modern society increases women’s time requirements, ease of access has helped increase the number of players.
Women drive bingo innovations
The presence of women in online bingo is not limited to the game side of the game; many women also make a reputation as employees.
There are a lot of women in influential positions in the online gaming area, which gives the industry a more diverse look. More than 40% of Malta’s current workforce, one of the main centers of gambling businesses, is women.
This is an impressive figure for an industry that had previously been dominated by men and that makes the gambling landscape more attractive to female players.